"Emphasis is to increase the leisure market and position Rwanda as a major leisure destination. We have done a good job in branding Rwanda as a safe destination, so now we need to talk more about leisure," observed Rica Rwigamba, the Head of Tourism and Conservation at RDB.

China’s Confucius Institutes around the world are about spreading appreciation for Chinese culture and language, not news about political fault lines in China. Since the Confucius Institute project started seven years ago, some 300 have opened around the globe – 21 in Africa.

A documentary about the 1994 Rwanda genocide, "Raindrops Over Rwanda," premieres online July 18. Nonprofit group Explore.org, which produced the documentary, will donate $1 for every Facebook "like" to Rwanda’s Kigali Genocide Memorial Center – up to $50,000. The Facebook page is run by a Rwandan genocide survivor who serves as a tour guide at the genocide memorial center.

Many around the world see Africa as a monolith and through the prism of media and film which paint a decidedly negative picture. Google images of Rwanda show stark photos of starving orphaned children, mass slaughter and extreme deprivation.

Returning home from a Saturday afternoon walk with the dog, I did what has become almost a reflex action and checked Twitter. Bizarrely, there was the president of Rwanda having a go at me over disparaging comments I had made about an interview he gave that morning.

With thousands of people from the region and the rest of the world expected to attend the 7th Edition of the Pan African Dance Festival, FESPAD 2010, Rwanda says will market its rich cultural heritage.

A Chinese Cultural troupe is set to participate in the week-long Pan-Africa's festival of dance (FESPAD) in Kigali, capital of Rwanda scheduled to kick off on July 24. Managing Director of FESPAD Emmanuel Bugingo told Xinhua in Kigali on Wednesday that the Chinese Cultural troupe will join other dance troupes from 31 Africa countries, and will have several concerts and exhibitions till July 31 in Kigali, Butare, Rubavu and Rusizi.

Asako Kato, one of the volunteers serving as a teacher at the Kimironko-based centre, said that the event particularly targeted local communities interested in understanding the relationship between the Rwandan and Japanese cultures.