As a challenge to this phenomenon, in September 2015, a group of young Iranian students established "See You in Iran," a Facebook platform where former and future Iran travelers can connect and exchange information. Non-Iranians can share their unfiltered narratives about their visit to Iran, and future travelers can ask questions about their upcoming trips. Through this mechanism, "See You in Iran" aims to promote travel and provide an unguided understanding of Iran, a country that been demonized in the West for a long time.