The Shanghai World Expo is a great investment in education for all citizens, has achieved great success and greatly improves China's soft power, said Serge Abou, E.U. Ambassador to China, when interviewed by reporters for China News Service recently.

The Shanghai World Expo, which opened on May 1 and will end on October 31, has broken all records by getting over 64 million visitors as of last Saturday, the 168th day of the expo. Seen as the largest expo ever, it showcases the ideas, culture and technology coming from dozens of companies and about 240 countries.

On behalf of the Honourable James Moore, Minister of Canadian Heritage and Official Languages, the Honourable Rob Moore, Minister of State (Small Business and Tourism), today welcomed the 5,800,000th visitor to the Canada Pavilion at Expo 2010 in Shanghai. Canada has now exceeded its attendance goal two weeks before the end of the exposition.

A group of 1,000 Japanese youngsters will be visiting the 2010 World Expo in Shanghai from Oct 27 to 30, another step toward restoring soured bilateral relations. Originally scheduled on Sept 21, the trip had to be postponed due to the rift between the two countries caused by a boat collision and consequent diplomatic rows.

Since opening in May, the tremendous success of the Shanghai Expo has been vividly demonstrated by what has also been the source of the greatest number of complaints: endless queues. Visitors, primarily Chinese, arrive as early as 3am and assemble in ever-longer lines in front of national pavilions, with the biggest crowds drawn to the ones packed with technology.

Saudi Arabia at Expo 2010 Shanghai

Now it’s time to shift our thoughts and talk about a rarely mentioned issue: our nation’s branding at the Shanghai World Expo 2010, a grand gathering for the world to boil down the essence of participating countries into a medley of striking pavilions.

A Saudi Arabian city attending the Shanghai World Expo hopes its experiences in preventing landslides could be shared in China where mudslides in Gansu Province on Sunday left nearly 130 people dead.