Such initiatives are a hallmark of British cultural diplomacy, said Edwards. He also added that the consulate is in the midst of seeking partnerships on several creative projects. One such partnership project coming later in the year to Shanghai is a traditional Chinese Kunqu opera version of “Macbeth.”

Indian expat music lovers, corporate houses and diplomatic missions in China came together to form for the first time a cultural group called 'Chaiti' to promote Indian classical music among Chinese by holding annual music shows with top Indian musicians.

A first-ever centre dedicated to Mahatma Gandhi in China will be opened next week on Saturday when Prime Minister Narendra Modi visits Shanghai, the last city on this three-day tour to China. The centre for Gandhian studies will be launched by PM Modi on Saturday afternoon at the prestigious Fudan University in Shanghai, shortly before the prime minister concludes his visit with a community reception.

Prime Minister Narendra Modi will do a repeat of his Madison Square Garden act during his next month's visit to China that will make him the first Indian leader to address the communist nation's burgeoning Indian community, whose numbers have swelled to 45,000.

Internationally, the 2010 Shanghai World Expo was a major tourism and branding draw card for its host city. Domestically, the Expo constituted a major source of national pride and a key vehicle for the promotion of official messages reinforcing traditional state propaganda themes.