However, the EU video So Similar, So Different, So European is slightly, well, different. It doesn’t originate from the global province towards the center, not even the other way round. It is a narrative the EU is telling to itself.

In reality, a country’s brand image has direct bearing on its economy. Country-related intangible assets in many ways influence the market-shares of brands and their marketing effectiveness, which is why no subnational or even company can be rated above its sovereign. But this could also be vice versa. For instance, Japanese cars and Japan’s global ratings.

Mexico's President Felipe Calderon has called in a British expert on country branding for advice, and the country's tourism industry is now headed by a man who has worked for some of the biggest consumer brands in the world.

How does culture sell a nation? Monocle and the V&A host a lively discussion on museums as soft-power ambassadors, with panellists including nation branding expert Simon Anholt, the senior French heritage curator Lurence de Cars and the Minister of State at the UK's Foreign and Commonwealth Office.

The United States continues to lead the world in global image, according to GfK Roper Public Affairs & Corporate Communications, a division of GfK Custom Research North America, and leading policy advisor Simon Anholt.

...if a nation wants to influence people and win friends around the globe it is easier to do if its image abroad is positive. In this context then Australia today has something to worry about.

With a strong industry, cutting edge technology, breathtaking landscape and exciting culture, Sweden is ranked as one of the most admired countries globally, according to a new nation branding survey. The United States is still the most admired country in the world with the best overall brand...

It’s that time of year again. 12 October 2010 saw the publication of this year’s results for the Anholt Roper GfK Nation Brands Index. As has been the case in recent years, there are few surprises in this year’s result.