smart & soft power

Throughout the year, kitesurfers in need of an adrenaline rush travel the globe to glide on the waters of the Dakhla lagoon in Western Sahara. It is a unique seaside treat which the Moroccan government has turned into a touristic mirage [...] For King Mohammed IV of Morocco, this spot is not merely a tourist attraction but is an ambitious project that can foster development and unity.

On the eve of Bulgaria’s accession to the European Union in 2007, the Russian Ambassador to Brussels, Vladimir Chizhov, declared that “Bulgaria would be Russia’s Trojan horse in the EU.” Though he added that he meant this “in a good sense,” his words ended up being disturbingly prophetic. Over the last ten years, all the countries of Central and Eastern Europe have felt the chill wind from the East.

For much of the past two decades, progressive foreign policy has been defined by what it is against—[...]  But it is much less clear what a progressive foreign policy stands for, and what it would look like in practice. It is especially important to try to define one now, after the election of Donald Trump.

Mr Teruyuki Watanabe was seeking a new challenge after retiring from a transport company when he chanced upon an opportunity to be a cultural ambassador of sorts. The 62-year-old has been helping to promote Japanese culture and language abroad in his own way, as part of an outreach by Japan to Asean launched in 2013.

Duterte had announced, upon being elected, that he intended to pursue an “independent foreign policy”. On September 12, he declared he was “not a fan of the Americans” and that he wanted to “reorient” foreign policy with the U.S. On September 27, he added that he wanted to pursue “new alliances with Russia and China.”

Football’s global centre of gravity is shifting eastwards as countries in Asia strategically focus on the sport’s development. As I’ve previously noted, in this Football 3.0 Qatar and China are playing an essential role in the sport’s ‘Asianisation’. For several years, Qatar stood alone in its ambitious, lavishly resourced pursuit of football success (most potently symbolised by the 2022 World Cup). 

December 14, 2016

Contrary to its designer's expectations, the rolling research tracking the relative strength of national brands, now known as the Anholt/GFK Roper Nation Brands Index, is one of the most boring runs of numbers known to humanity. Unlike the Billboard music chart or the "Who's Hot" list in the celebrity-watch magazines, the nation brands index is astonishingly stable. 

China is eagerly trying to win hearts and minds in politically and economically crucial states, especially those with abundant natural resources. In foreign policy terms, this is a push for what’s widely known as “soft power” – the ability to win other states over to specific goals without the use of force.It is a major priority for Beijing.

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