smart & soft power

The Embassy of Pakistan in Washington DC has launched a major public diplomacy initiative named “Pakistan Embassy Forum” [...] The session was attended by participants from think tanks, academia, U.S. Government departments, World Bank, IMF, private sector energy companies and notables of Pakistani-American diaspora.

The English Premier League recently signed its biggest deal outside of the U.K. Chinese electronics giant Suning has stumped up £560m for the television rights to broadcast its games to the growing legion of fans there. But it’s not just the size of the agreement that’s eye-catching. It’s a double display of soft power at work: by both China and the U.K.

CineAsia is upon us already, the last major cinema conference of the year and a time to take stock. This show has taken on new significance in recent years as it highlights the growth of Asia as a film market and the increasing importance of the region to global cinema. The Asia-Pacific region will account for 40.4% of global box office in 2016.

The term "soft power" has been thrown around the media and academic circles for the last couple of years, but its currency has heightened in regards to Australia's relationship with China. All countries practise some form of soft power — the ability to coax and persuade other countries that their culture and values are desirable.

Sino-African relations have garnered a great deal of public interest in recent decades. Commentary tends to focus on trade, economic investment and aid and is often negative in tone. Based on interviews I conducted in Benin in early 2015, culture is perceived as the most positive aspect of the relationship. Cultural exchange is a crucial domain of interaction, and one in which China is investing heavily.

One network for Chinese associations all over the world, from as far as Brazil and the United States to Russia, is taking shape. The Singapore Hua Yuan Association has managed to draw organisations from about 80 countries or regions, including cities in China, to be part of this collaborative platform. Most of them were in Singapore yesterday to sign the agreement for the Global Hua Yuan Collaborative Network.

Efforts to leverage Qatar’s 2022 World Cup hosting rights to create the soft power the Gulf state needs to punch above its weight and ensure a sympathetic hearing in the international community in times of emergency operate on the Leninist principle of two steps forward, one step backwards.

November 18, 2016

Little more than a week after Donald Trump’s victory, Xi Jinping, president of the world’s second-largest economy, set off for Latin America clutching a sheaf of trade deals [...] But at a time when the image of the big, bad yanqui seems to be making a comeback, Mr Xi may find himself with an opportunity to boost Chinese influence in the American backyard.

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