smart & soft power

Cultural diplomacy is accepted as a powerful instrument of soft power whose outreach is often underestimated. It has been found to be the most effective way of influencing foreign audiences. Other countries reach out to the youth, non-elite and other audiences outside the traditional embassy circuit because this form of diplomacy derives its credibility when it is seen as being independent of government institutions. 

When Donald Trump repeatedly claims the election is “rigged,” it doesn’t just undermine voter confidence at home. [...] The campaign also acts as a snapshot of American democracy. According to political scientist Joseph Nye, America’s soft power – its ability to persuade foreign leaders and exert influence abroad – partly depends on how the rest of world interprets our political process, values and outcomes.

Barring some unspeakable disaster, Mr. Trump will not be our next President.  Instead, we’ll be working on how to repair the damage to our country’s international image and reputation. Allies and partners around the world—those whom Trump called “freeloaders”—will need to be reassured that America’s commitments remain intact. 

These values do not just cover human rights, media freedom, the rule of law, and accountability. They also relate to other specific EU values, especially the free movement of people and access by all member states to the EU single market. These sets of values have made the EU attractive to its members as well as to those countries aspiring to join the bloc.

The training program [...] is not the first international project at top Chinese journalism schools. Since 2014, the School of Journalism and Communication at Renmin University of China has trained at least 10 journalists from African media each year in an exchange program organized by the China-Africa Press Center. This year, the program has received 28 African journalists, the largest group yet.

Since his election in October 2015, Prime Minister Justin Trudeau has been focusing on the re-branding of Canadian soft power and has concentrated on returning to the “international mediator” position it had held at the end of the 20th century. The strides he has made towards this has been reflected in his shuttle diplomacy with governments and organizations across the world.

October 13, 2016

There is increasing evidence that we may end up with a hard Brexit. Britain will activate Article 50: the UK will retain control of its own borders, but without access to the single market or European passporting for its financial services industry. While many would portray this as a failure of diplomacy, it may be a smart negotiating tactic.

Beyond the act and acting - technical, aesthetic and cinematographic crescendos, Queen of Katwe presents opportunities and suggests ideas that the country can tap into to develop a robust creative industry, rebrand the national image, diversify opportunities for citizenry, and inspire new talent in different fields of the economy.

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