I have previously made the case that the UN’s Sustainable Development Goals (SDGs) have the potential to provide, for the first time, a framework for mobilizing companies to invest in sustainable development in an ongoing and scalable way, while also pursuing their own business interests. And some companies have taken the lead. 

Earlier this year model and actress Lily Cole founded a social business to encourage gift culture through a social network. Writing for the Guardian recently, Cole said: "My vision for Impossible – for what is possible – is rooted in the ever-present existence of possibility by which we are all individually, collectively, empowered."