social media campaign

May 28, 2017

The ANC has adopted as its official position an intelligence report that claims Western imperialist powers are working through opposition parties, nongovernmental organisations (NGOs) and campaigns such as #ZumaMustFall to bring about “regime change” in countries including South Africa. The report lists “#tag campaigns on social media, such as #ZumaMustFall and #FeesMustFall”, as being among the “soft power” tactics used to advance the cause of regime change in the region.

Chess board

Digital diplomacy involves more than simply social media, argues Shaun Riordan.

This year’s International Condom Day theme in the U.S. is “Wrap Your App!” The campaign promoting safety and HIV, STD and pregnancy prevention is a nod to tech savvy individuals built around a smartphone-themed graphic showing a menu of apps. The ‘Wrap Your App’ campaign follows on the heels of the powerful AHF dating app billboard campaign that prompted Tinder to create a Health Safety Section page on its mobile app listing and linking to HIV and STD testing service locations.

As a challenge to this phenomenon, in September 2015, a group of young Iranian students established "See You in Iran," a Facebook platform where former and future Iran travelers can connect and exchange information. Non-Iranians can share their unfiltered narratives about their visit to Iran, and future travelers can ask questions about their upcoming trips. Through this mechanism, "See You in Iran" aims to promote travel and provide an unguided understanding of Iran, a country that been demonized in the West for a long time. 

When the Icelandic government announced it would accept 50 refugees, its citizens rallied, using a Facebook event page to volunteer their homes and pressure the government to grant more refugees asylum. On Sunday, award-winning author Bryndis Bjorgvinsdottir set up the pageSyria is Calling. The group aims to present Iceland's welfare minister Eygló Harðardóttir a list of volunteers willing to house Syrian refugees.

June and July were important months in the fight for the rights of of Afro-Latin American and Afro-Caribbean women. July 25 was a particularly important date — the customary day of celebration for these women — highlighting the need to recognize the struggles they have faced throughout history. It was also an opportunity to bring to light the injustices unique to women of African descent as opposed to those of men. The combination of gender, race and ethnicity, along with social class has only served to aggravate the oppression they have faced.

The group produces much more than execution videos, and examining its propaganda on topics such as military affairs, governance, preaching, and moral policing is key to understanding why individuals spread its message or join its ranks. Ever since the Islamic State (IS) took over a third of Iraq and declared a caliphate in the summer of 2014, the world has been fascinated with the IS media operation.

On July 12, Yousafzai turns 18. For her birthday, she’s asking not for presents but for people around the world to share pictures of themselves with their favorite books. The goal: Pressure world leaders to cut military spending and fully fund K–12 education.