After being publicly sacked by al Qaeda leader Aymann al-Zawahiri and accidentally beheading a fighter from one of their main allies in Syria, it’s fair to say the Islamic State of Iraq and al-Sham (ISIS)’s PR campaign has suffered in recent weeks. So, like any half decent group of militant extremists, they obviously want to address this slip. Unfortunately, a traditional media outreach is very difficult for them, given ISIS’s policy of kidnapping journalists. So they've turned, like many before them, to social media.

Concerned by the attempts of Al Qaeda and its global affiliates to attract more Americans and other Westerners, the State Department is stepping up its online efforts to combat violent extremists’ recruiting of English speakers. The campaign is starting at a time when intelligence officials say dozens of Americans have traveled or tried to travel to Syria since 2011 to fight with the rebels against the government of President Bashar al-Assad.

Last week, I had the opportunity to attend the Digital Diplomacy Open House held at the Canadian Embassy by the Digital Diplomacy Coalition. The event featured small booths and presentations by various countries with embassies in DC. During their presentations, I noticed a few trends with regards to the conduct of digital diplomacy as practiced by the participating organizations.

The Canadian embassy in Washington, D.C., opened its doors last week to the city’s digital diplomats for an event where they could brag about their use of social media and pick up some tips. A dozen embassies and international organizations, including the World Bank and European Union delegation, participated in the “Digital Diplomacy Open House” that was held in partnership with the Digital Diplomacy Coalition.

The potentially landmark agreement struck between Iran and world powers over Tehran's nuclear program, after five days of talks in Geneva, was first officially announced on Twitter. It was Michael Mann, the spokesman for EU foreign policy chief Catherine Ashton, who broke news of the deal on Twitter while quoting his boss.

Back in June, Iran’s presidential elections had a surprise winner: reformer Hassan Rouhani. Western-educated, Rouhani took to Twitter to express his more favorable views of the U.S. He even suggested he was open to a new approach on the nuclear issue. Rouhani’s attitude (and his openness about it on public forums like Twitter) eased US-Iran relations.

The world's largest social network Facebook has listed Kosovo as a country more than five years after the breakaway territory proclaimed independence from Serbia, officials said Tuesday. "Facebook recognises Kosovo as a state," Minister for EU Integration Vlora Citaku wrote on Twitter. And Prime Minister Hashim Thaci said in a statement that he "was informed (on Monday) by senior Facebook executives... about including Kosovo in the global social network".

When negotiations over the future of Iran’s nuclear program broke down last week, the question of why they did loomed in everyone’s mind. In response, Secretary of State Kerry offered some weak explanation that Iranian negotiators had to get approval from higher ups back at home. Kerry’s comments were a deflection from blaming the French for putting the kibosh on the agreement. Rather than deflecting from the French, Senator John McCain, in a rare move for a conservative Republican, complimented the French for their bravery in stopping the agreement, proclaiming, “Vive la France!”