The AIIB is an international financial institution whose founding was proposed in 2013 by the government of China. The general purpose of this multilateral development bank is to provide finance to infrastructure projects in the Asian region. Analysts of international affairs and finance in China, the United States, and Europe say that the unexpected success of the bank represents a major turning point in an undeclared contest for global influence between Washington and Beijing. 

Current President Xi Jinping has sought to make a mark for himself as an image re-maker; seeking to scrub clean his party’s reputation through a major ongoing anti-corruption drive. He’s also championed the power of art and film to increase China’s international influence, to make it a cultural as well as a political and military power. The official line is to 'send culture out into the world'.

India is likely to bolster its 'Look East Act East' policy with a good dose of Buddhism and project it as a cultural and civilisational bridge with the countries in South East Asia. Modi himself gave enough indications of this in his speech on Monday.

Ahead of his visit to China—from May 14 to 16—India’s social-media friendly Prime Minister Narendra Modi joined the Chinese social media platform Weibo to connect with Chinese citizens. (Hello China! Looking forward to interacting with Chinese friends through Weibo)”, Prime Minister said through his social media account.

Even as the Narendra Modi government talks big about projecting India’s soft power, India’s main instrument for cultural diplomacy continues to wallow in severe fund crunch, forcing it to now open new cultural centres abroad only in collaboration with private organisations.

Even as the Narendra Modi government talks big about projecting India’s soft power, India’s main instrument for cultural diplomacy continues to wallow in severe fund crunch, forcing it to now open new cultural centres abroad only in collaboration with private organisations.

Leslie Koo, chairman of the Taiwan Cement Corp., whose family set up the center, said they want to contribute to protecting the world's biodiversity and demonstrate Taiwan's soft power in the area of botanic conservation.

A bevy of big-screen luminaries including Luc Besson and Arnold Schwarzenegger descended on Beijing recently for a star-studded international film festival, but art-house directors raised the alarm as authorities block a wave of independent cultural events.