soft power

Prime Minister Narendra Modi seems to be combining a well-calibrated soft power push with his visit to China, leveraging social media, Bollywood and yoga to reach out to ordinary Chinese citizens.

Saturday’s Victory Day parade in Moscow was a compelling demonstration of Russian military might. More than 100 planes, 16,000 troops and 200,000 civilians carrying portraits of relatives who fought in the Second World War were involved. New weaponry on display included the Armata tank and a new intercontinental ballistic missile launcher that was developed in response to Nato anti-missile systems. 

Indian Prime Minister Narendra Modi will soon be completing his first full year in office. While he has his critics, there tends to be broad agreement that Modi has done a robust job in the sphere of foreign policy. Modi’s approach has focused on economics, soft power, connectivity, and maritime security. Modi has been deft at using what Joseph Nye has dubbed “smart power” – the right blend of soft power and hard power.

Utilizing social media, cultural diplomacy, and traditional regional ties Modi seeks to strengthen India´s soft power.  ​

The AIIB is an international financial institution whose founding was proposed in 2013 by the government of China. The general purpose of this multilateral development bank is to provide finance to infrastructure projects in the Asian region. Analysts of international affairs and finance in China, the United States, and Europe say that the unexpected success of the bank represents a major turning point in an undeclared contest for global influence between Washington and Beijing. 

Current President Xi Jinping has sought to make a mark for himself as an image re-maker; seeking to scrub clean his party’s reputation through a major ongoing anti-corruption drive. He’s also championed the power of art and film to increase China’s international influence, to make it a cultural as well as a political and military power. The official line is to 'send culture out into the world'.

India is likely to bolster its 'Look East Act East' policy with a good dose of Buddhism and project it as a cultural and civilisational bridge with the countries in South East Asia. Modi himself gave enough indications of this in his speech on Monday.

Ahead of his visit to China—from May 14 to 16—India’s social-media friendly Prime Minister Narendra Modi joined the Chinese social media platform Weibo to connect with Chinese citizens. (Hello China! Looking forward to interacting with Chinese friends through Weibo)”, Prime Minister said through his social media account.

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