soft power

In our series of letters from African journalists, a week after it was announced that vast quantities of underground water had been discovered in Turkana - an arid, poor region of Kenya where oil was also recently found - Joseph Warungu considers the East African nation's knack for making history. Kenyans have a unique talent for firsts - whether good or bad.

September 13, 2013

The business world is awash with talk of soft power. It is, say gurus and thinkers, the key to durable success and it's largely thanks to women that the trend has risen to prominence. But what is it? Well, simply put, soft power is the application of emotional intelligence.

From Haiti to Japan to Egypt, digital natives have reshaped society by bringing ideas to life with the touch of a button. In his latest book, analyst John Zogby characterizes the Millennial generation as “the First Globals”—the first generation to truly view themselves as part of a global citizenry above the old boundaries of traditional nationalism. For these “First Globals”, the world is their oyster, and a passport their ticket to success.

Germany's elections may be generating shrugs of apathy at home, but they are being watched closely by electorates and governments all around Europe, who know that these elections perhaps matter more to Germany's neighbours and partners than they do to its own citizens. From the Mediterranean countries, with their shell-shocked economies, desperate for a bit of respite from austerity, to the northern nations wondering how serious Angela Merkel is about institutional reform of the European Union, a whole continent is waiting to see how the votes come in, and what it will mean for them.

The new results are in. The US, for all its riches, stands just 17th in the new world happiness rankings released today in the World Happiness Report 2013. Denmark tops the world tables. Indeed, there is something good going on in the northern latitudes. The top five countries are Denmark, Norway, Switzerland, Netherlands, and Sweden.

The Australian elections today may not make global headlines, but as any Australia-watcher will tell you, politics "down under" is dramatic, passionate and almost Shakespearian in its endless narrative of unexpected betrayal, ruthlessness, revenge and the search for redemption. Today’s contest is between incumbent Prime Minister Kevin Rudd from the Labour Party and Tony Abbott, leader of the opposition Liberal and National coalition.

A nation's credibility is of course important in the conduct of foreign policy, but as a goal of military action, it has a troubled history. Focus on defending U.S. credibility in the mid-20th century blurred the difference between vital and non-vital interests, ultimately leading to American intervention in remote places like Korea and Vietnam.

One Hong Kong university and 15 in mainland China have made the list of the best places to study if you want to be chief executive officer of a global company. Polytechnic University was ranked 72nd out of 100 universities worldwide in the Alma Mater Index, a new study by Times Higher Education, which rates universities based on the studies of Fortune Global 500 CEOs.

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