soft power

The U.S. will certainly face a rise in the power of many others—both states and nonstate actors. Presidents will increasingly need to exert power with others as much as over others; our leaders’ capacity to maintain alliances and create networks will be an important dimension of our hard and soft power.

Hard power has not been in vogue since the Iraq War turned badly in about 2004. In foreign policy journals and at elite conferences, the talk for years has been about “soft power,” “the power of persuasion” and the need to revitalize the U.S. State Department as opposed to the Pentagon: didn’t you know, it’s about diplomacy, not military might! Except when it isn’t; except when members of this same elite argue for humanitarian intervention in places like Libya and Syria. Then soft power be damned.

Developing friendly cooperation with both India and Pakistan, a pair of neighbors with many disputes, meets the interests of China, as well as the interests of the whole region. China has played a positive role in the continuous easing of the relationship between India and Pakistan. China has not played balancing strategy, using one country against the other.

Germany is the most positively viewed nation in the world in this year's annual Country Ratings Poll for the BBC World Service...They were asked to rate 16 countries and the European Union on whether their influence in the world was "mainly positive" or "mainly negative".Germany came out top with 59% rating it positively. Iran was once again the most negatively viewed.

Food aid is a hot topic in the world of foreign policy these days. Though the U.S. Government’s Food for Peace program is housed in America’s international development agency, food aid is public diplomacy.

Ishaan Tharoor wrote in the Time magazine: “Two years later [today], Turkey’s vaunted soft power looks more soft than powerful… Erdoğan, too, cuts a smaller, humbler figure on the world stage… His overwhelming support for the Syrian opposition is not mirrored by the majority of the Turkish public, and his reliance on other foreign powers to push the diplomatic envelope has resulted in something of a loss of face.”

Ishaan Tharoor wrote in the Time magazine: “Two years later today, Turkey’s vaunted soft power looks more soft than powerful… Erdoğan, too, cuts a smaller, humbler figure on the world stage… His overwhelming support for the Syrian opposition is not mirrored by the majority of the Turkish public, and his reliance on other foreign powers to push the diplomatic envelope has resulted in something of a loss of face.”

Having recognized the widespread damage dealt by a leaked U.S. diplomatic cable that labeled Russia a "mafia state" run by an "alpha dog," the Kremlin has ordered a boost to soft power initiatives to help give the country's image a more positive spin abroad.

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