Developing friendly cooperation with both India and Pakistan, a pair of neighbors with many disputes, meets the interests of China, as well as the interests of the whole region. China has played a positive role in the continuous easing of the relationship between India and Pakistan. China has not played balancing strategy, using one country against the other.

Germany is the most positively viewed nation in the world in this year's annual Country Ratings Poll for the BBC World Service...They were asked to rate 16 countries and the European Union on whether their influence in the world was "mainly positive" or "mainly negative".Germany came out top with 59% rating it positively. Iran was once again the most negatively viewed.

Food aid is a hot topic in the world of foreign policy these days. Though the U.S. Government’s Food for Peace program is housed in America’s international development agency, food aid is public diplomacy.

Ishaan Tharoor wrote in the Time magazine: “Two years later [today], Turkey’s vaunted soft power looks more soft than powerful… Erdoğan, too, cuts a smaller, humbler figure on the world stage… His overwhelming support for the Syrian opposition is not mirrored by the majority of the Turkish public, and his reliance on other foreign powers to push the diplomatic envelope has resulted in something of a loss of face.”

Ishaan Tharoor wrote in the Time magazine: “Two years later today, Turkey’s vaunted soft power looks more soft than powerful… Erdoğan, too, cuts a smaller, humbler figure on the world stage… His overwhelming support for the Syrian opposition is not mirrored by the majority of the Turkish public, and his reliance on other foreign powers to push the diplomatic envelope has resulted in something of a loss of face.”

Having recognized the widespread damage dealt by a leaked U.S. diplomatic cable that labeled Russia a "mafia state" run by an "alpha dog," the Kremlin has ordered a boost to soft power initiatives to help give the country's image a more positive spin abroad.

The recent nose-thumbing at Russia and China by Professor Joseph Nye in Foreign Policy magazine over the inability of those countries to marshal soft power is flawed in a number of ways that go beyond the methodological weaknesses of his scholarly writings that I have described at length elsewhere.

So what does that mean about the influence of Korean culture, the image of Korea and the popularity of Korean artists worldwide? Are the viral videos of PSY a testament to Korean soft power? Or reflective of the changing landscape of new media in which hundreds of millions of netizens decided to share this humorous music video by a ‘funny Asian guy’ with their friends?