soft power

eInterns (American students working virtually) are an initiative of the U.S. Department of State's Virtual Student Foreign Service. The goal, according to the State Department website, is "to harness technology and a commitment to global service among young people to facilitate new forms of diplomatic engagement." The eInterns work from their own campuses in the U.S. and are partnered with our U.S. diplomatic posts and other organizations on "digital diplomacy." The program began in 2011

The external costs to American public diplomacy of keeping Manning on the global stage now outweigh any additional benefit from further legal action. The longer the case goes on, the greater the opportunity for international rivals to make propaganda hay at America’s expense.

Arab governance systems are yet not as transformed as many had hoped. However a new process of shaping Arab public opinion has emerged, facilitated by popular dynamism combined with the Internet and other technological innovations. And this revolution in discourse and communications provides an unprecedented opportunity to confront issues that have bedeviled our relations with the Arab world for decades.

What do the natural gas that began to flow to our homes from the Tamar reservoir, US President Barack Obama’s visit to Israel, and the expected rapprochement between Israel and Turkey have in common? Answer: The new public diplomacy.

How many cultural and educational centers does Russia have in the United States? This was the very question that preoccupied my thoughts when I first visited the American Center in Moscow in the Foreign Literature Library in 2008. Although I didn’t find the exact answer to my question, I came up with my own ideas regarding successful soft power and the example set by the U.S. government.

In sport, China has discovered a new brand of soft power to extend its influence across the globe...In recent times, starting from the successful 2008 Summer Olympic Games, China has also used sport to extend its influence in the global community. The global influence of Chinese athletes such as tennis player Li Na, hurdler Liu Xiang and basketball player Yao Ming are key examples.

Two recent books on China and India have highlighted the rising importance of public diplomacy within the foreign policies of these rising Asian giants. Taken together, U.S. academic David Shambaugh’s China Goes Global and Indian writer and Member of Parliament Shashi Tharoor’s Pax Indica reveal some telling differences between the way both governments approach the pursuit of soft power.

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