China’s ability to get what it wants through attraction and persuasion rests on a number of factors: its culture (witness the Confucius Institutes it promotes); its values (particularly a successful growth model); and its foreign policies (for example, the pledge not to intervene in the internal affairs of other countries).

Chiefly through its state-controlled media, the Chinese government launched a campaign to highlight its peaceful rise and attractive culture by providing information about its ideas and value system. China’s charm offensive, however, is unlikely to bear much fruit if its public diplomacy strategy lacks a critical element: “a responsible China.”

On July 25, Department Secretary of State Bill Burns announced the creation of Networks of Diasporas in Engineering and Science, or NODES, at an event organized by the Office of the Science and Technology Advisor to the Secretary of State (STAS). At the same event, Under Secretary of State of Public Diplomacy and Public Affairs Tara Sonenshine launched the Science, Technology, and Innovation Expert Partnership.

Strengthening America’s brand. In Europe and most of the rest of the world (Muslim countries being important exceptions), the United States is significantly more favorably regarded than when he took office. That is bankable soft power.

China is pushing its soft power agenda with an aim to quash debate on the issue of Tibet, where self-immolation protests will continue until Beijing ends its policy of state-sanctioned discrimination in the region, a Tibetan advocacy group said Wednesday.

I write in the belief that soft power as a force multiplier for imperial geopolitics is to be viewed with the greatest suspicion, but as an alternative to militarism and violence is to be valued and adopted as a potential political project that could turn out to be the first feasible utopia of the 21st century.

For some time now, the Republican presidential candidate has been an avid proponent of a vast U.S. military buildup. Last October, in a speech at the Citadel, he promised that he would never “wave the white flag of surrender” but, rather, devote himself to creating “an American Century.”