In response to all this, some are recommending that China engage in more intensified cultural diplomacy. Indeed, one senior official told me that China should position itself like Germany has in Europe, letting its clout be neutralized by an Asian regional organization.

During the past several years, Chinese audiences have flocked to see American movies such as Kung-Fu Panda, much to the alarm of China’s political leadership, which has recently made clear that it is not inclined to surrender any terrain on the global cultural battleground.

This is about growing Brazil’s soft power on the international scale and raising Brazil’s role in the world,” said Matthew Taylor, a Brazil specialist at the American University’s School of International Service. “Brazil is taking on a bigger role in the hemisphere in terms of aid and finance, and by helping out Cuba they really draw attention to this new role they are playing.”

Over the past decade, governments have become increasingly aware of the importance of "soft" power ... as a complement to the "hard" power of traditional military and economic means of achieving foreign policy objectives. Today in Westminster Hall I will be debating how we can develop a foreign policy strategy that better integrates the different elements of hard and soft power.

Soft power is a slippery term to define. How can we know for certain the motives of an actor?... Nonetheless, despite the challenge in defining the term it is clear for nearly all commentators that the concept refers to relations between nations and peoples – that is, soft power is a matter of national image building on the international stage.

Brussels has welcomed Beijing's strategy to boost its soft power by spreading its colorful cultures across globe after years of economic success, said a top European Union (EU) culture official....European Commission's Commissioner Androulla Vassiliou said culture plays an important part in achieving Beijing's aspiration of gaining more global influence and sharpening its soft power.

Chinese companies still have much to learn about soft power. Africa is not barbarian territory waiting to be developed: it has ancient cultures and traditions. It has won independence from colonial rule and claimed its place as its own continent. How many Chinese firms going into Africa really understand the countries they will work in?