A look at how India is elevating its public diplomacy to match its growing stature in global affairs.

Assessing China's public diplomacy. 

Obama's new engagement policy in Asia, which promotes the use of "smart power", has received positive reaction among Asian members. On the other hand, China has increased its presence through financial aid, investment projects, cultural and social programs. What Asia does not want to see is a power contest between the two superpowers in the region.

Cambridge University has come under pressure to reveal the identity of a mysterious Chinese foundation that is donating £3.7 million for a new professorship, amid fears that the pressure to raise funds may have exposed it to backdoor diplomacy by Beijing, which granted China an opportunity to deploy "soft power".

After experiencing democracy and freedom of expression, Taiwanese are unlikely to settle for anything less than the open society that they have today. Serious moves toward unification will depend on the effectiveness of China’s soft-power approach, which cannot be limited only to the attractiveness of its economy if it is actually to succeed.

The respect that India has been able to command at the international arena has come in no small measure by this soft power of the overseas Indian, who the world over are known for their values of hard work, of excellence and enterprise and respect for their communities and adopted countries.

It is time for Ankara to recognize that there are serious differences between it and Tehran's regional visions. All in all, Iran's lack of democracy limits the scope of this country's foreign policy. Iran cannot generate the soft power that would show it to be a natural supporter of all pro-democratic movements in the Islamic world.

If anything, its increasing influence as a global soft power is even more impressive than its 'hardware' achievements, be it in terms of armaments or automobile production. From Bollywood to new-age gurus, from yoga to basmati rice, Brand India has earned itself international recognition. It's all dressed up and ready to sit at the high table with the rest of the global grown-ups.