As Turks returned Monday from a month of fasting and holidays over Ramadan, their government proudly declared the amount of aid they had gathered together to send to fellow Muslims in Somalia: More than $237 million. Turkey has made no secret of its desire to increase its influence in the Middle East and Muslim Africa.

Aid organisations need to be careful that in boasting of (or inflating) achievements in Mogadishu, rather than highlighting massive humanitarian failings across Somalia, they do not become inadvertent allies in a grand deception.

Voice of America’s Somali Service, which has been providing extensive coverage of the devastating drought in Africa, is now being offered to mobile phone users throughout Great Britain. VOA Director David Ensor says the new “call to listen” service is another example of the way technology can be harnessed to reach people who need information the most.

Over the weekend, Dr. Jill Biden led a delegation to Kenya to view firsthand the situation on the ground. Dr. Biden wanted to do this trip to highlight the crisis in the Horn of Africa and help mobilize both an American response, but also a global response to a crisis that is acute but to also underscore the fact that there is a lot we can do about it; that we can get assistance to people...

Watching the wife of the US vice-president touring the world's biggest refugee camp for famine-hit Somalis was a scrum of television cameramen, international reporters and Washington staffers thumbing their BlackBerrys. US officials privately agreed that the main thrust of the visit was to get the story onto American television channels, which have been slower to report on the crisis than in other countries.

South Africans and private institutions have been “generously” donating money and other resources to relief efforts in East Africa. South Africa recently mounted a media blitz to raise money for a government-established relief fund, as well as for medical supplies and non-perishable foods. The government has tried to widen the reach of the campaign with social media like Facebook and Twitter.

The reason we do it is it's part of who we are," Rudd said. "Part of America's great standing around the world since World War II is it's combination of hard power and soft power. ... U.S. aid given around the world helps their standing in the world. It's part of the American greatness that we've seen.

Meanwhile, we must all ask ourselves, as individual citizens, how we can help. This might mean private donations, as in previous humanitarian emergencies in Indonesia after the tsunami or Haiti after the earthquake, or it could mean pushing elected representatives toward a more robust response.