With a slightly strong ‘A’ grade, the kingdom is ranked 31st globally in the ranking conducted by Bloom Consulting, a Spain-based consulting firm specializing in nation branding and destination branding with offices in Madrid, Lisbon and Sao Paulo.

When artists look for a dream workspace, Manhattan exerts a powerful pull. But for choreographer and cultural ambassador Ronald K. Brown, who celebrates the 30th anniversary of his troupe Evidence, A Dance Company with a run at the Joyce Theater this week, creative opportunities led him back to his Brooklyn roots.

An expert in nation building, Miss Wendy Tlou, has argued that building a successful nation brand is not about a geographical location, but about the people in that location. She also pointed out that before a country's rebranding effort can be effective, the government must obtain the buy-in of the citizens, who then naturally become the project’s ambassadors.

BRICS could emerge as a voice for an alternative world view and development model as there is a good scope to take the relationship forward, Rajiv Sikri, former secretary at India’s Ministry of External Affairs, told RT.