Earlier this year, MTN was ranked as the only African brand in the BrandFinance Global 500 list... During the 2nd quarter of this year, MTN was recognised as the most socially responsible brand in the country... In the first half of 2011, the MTN brand has been rated as the country’s most valuable brand, according to a league table of both African and South African brands compiled by Brandirectory.

South Africans and private institutions have been “generously” donating money and other resources to relief efforts in East Africa. South Africa recently mounted a media blitz to raise money for a government-established relief fund, as well as for medical supplies and non-perishable foods. The government has tried to widen the reach of the campaign with social media like Facebook and Twitter.

Initiated by the International Marketing Council (IMC) of South Africa... the summits aim to increase provincial participation in the nation-branding effort and encourage active citizenship – which, in turn, will help position the country as a top investment and tourism destination.

In the face of tough global economic conditions, Johannesburg Convention & Events Bureau - a division of the JTC - remains focused on aggressively promoting the city as a leading global destination for business, sports and events tourism, as it is a key driver for economic growth and development.

Initiated by the International Marketing Council (IMC) of South Africa and taking place in each of the nine provinces, the summits aim to increase provincial participation in the nation-branding effort and encourage active citizenship – which, in turn, will help position the country as a top investment and tourism destination.

In an attempt to promote the fight against the delegitimization of Israel – especially on college campuses – Alon Kimhi, founder of an independent hasbara organization, started a Facebook page close to half a year ago. The mission was organized in coordination with the World Union of Jewish Students and the South African Union of Jewish Students.

According to the author of the quarterly Nation Brand Index, Simon Anholt, "if traditional diplomacy is government-to-government (G2G) and public diplomacy is government-to-people (G2P), then effective nation branding also includes an element of P2P.

Sun explained that a country’s political image, geographical location and international interaction all contribute to the way consumers buy products. He cited an example in which an American wants to buy a car but contemplates the decision because he or she feels reluctant to buy a car from a communist country.