China and South Korea have refined their propaganda war strategies every year. It is noteworthy that they have adopted a so-called soft power strategy in skillful ways to attract support and sympathy from other countries by improving their image through cultural activities.

Chinese President Xi Jinping's visit to the Republic of Korea (ROK) could be the beginning of a new era in China-ROK relations. Agreements reached during his visit include deals for the launch of RMB clearance in Seoul, political and security cooperation, and expanded people-to-people exchanges. The visit has plotted a clear course for the future of relations, according to Wang Fan of the China Foreign Affairs University.

When Chinese first lady Peng Liyuan got off the presidential plane in Korea with President Xi Jinping, her fashion sense caught the attention of the media.  Peng, who was a renowned Chinese contemporary folk singer and performing artist, is regarded as an icon of the soft power in Beijing, successfully softening her husband's strong image.

Cultural exchanges and cooperation between China and the Republic of Korea (ROK) are on the rise, as President Xi Jinping's visit to Seoul this week is sure to provide more impetus.  Korean TV and pop crossovers to China are proving more popular and socially significant than ever.

Paju Bookcity, a 21st-century hub for the South Korean book trade less than an hour’s drive from Seoul, appears oddly deserted under limpid blue skies. But amid its understated eco-architecture are keys to understanding not just this harmonious, riverside industrial estate but also moves by South Korea to turn hardbacks into soft power.

A team of artists, students, designers, musicians from South Korea is all set to visit Guwahati in the first week of July to explore all opportunities for collaboration with local creative practitioners.
The initiative has been undertaken by The Research and Innovation Ashram, Guwahati. According to Shankar Barua of The Research and Innovation Ashram, the South Korean team will also visit Shillong.

South Korea and China will hold a joint public diplomacy forum in Beijing next week to discuss ways to step up bilateral exchange in non-political sectors, a foreign ministry official here said Thursday.