For the next two weeks, organizers of the 2014 Asian Games in Incheon are hoping the event will keep plenty of people in the port city, if not draw them from the capital. Incheon, about 25 kilometers west of Seoul and home to three million people, is ready to step out of the shadow of its giant neighbor and make a name for itself by hosting Asia’s biggest sporting event starting Friday.

If it wants to strengthen its presence in the international community and adequately inform a wider audience abroad about itself, Japan should strategically strengthen its public relations overseas and promote cultural exchanges with other nations. In its budgetary request for fiscal 2015, the Foreign Ministry has requested about 50 billion yen (about $475 million) for a new key budgetary item called "strategic proliferation of information abroad."

China's president, Xi Jinping, has paid visits to Russia, South Korea and Mongolia since February this year, visits that have "hit pressure points" that "cut right to the chase," according to Duowei News, an overseas Chinese news outlet. Zhang Jiuhuan, vice chair of the China Public Diplomacy Association, compared Xi's recent official foreign visits to hitting pressure points, or points on the energy channels of the body — in other words, they were "short, fast, rich in content and fruitful." 

Hong’s new book, “The Birth of Korean Cool: How One Nation Is Conquering the World Through Pop Culture,” loosely follows South Korea’s growth from the mid-60s, when the country’s per capita G.D.P. was less than Ghana’s, to now. Today, South Korea is the 15th-largest economy in the world. From Psy’s “Gangnam Style” video to the chips that Samsung furnishes for Apple’s iPhones, the book explores the confluence of factors that make for Korea’s pop-­cultural perfect storm.

There has been much debate recently on the possibility of a China-South Korea alliance. The “pro” arguments quite often begin by noting that China has been emerging rapidly in a multi-polar world, making a strategic competition or even stand-off between China and the United States more probable.

For the Argentine Francis, who was chosen to lead the world’s Catholics in part because of his allure for people in South America, a stronghold of the faith, South Korea presents an important test of whether his popularity there and in the United States and parts of Europe transfers to Asia.

In 2012, Korea and the United Kingdom agreed to allow young people, aged from 18 to 30, to live and work for a maximum of two years in each other's countries in order to gain work experience.

According to the Ministry of Foreign Affairs, 386 Koreans participated in the program, called the Youth Mobility Scheme (YMS), in 2012, and this number jumped to 965 in 2013. Yet the high rate of Korean participants returning home early increasingly makes the program look like a failure.