Vietnam and South Korea have long shared a historical and cultural background in sinocentric Confucianism and have encountered few cultural obstacles. It is not surprising, then, that the ‘Korean wave’ — or Hallyu — in Southeast Asia is said to have started in Ho Chi Minh City, where the first Korean drama series ‘Medical Brothers’ was shown in 1998.

After capturing the hearts of Vietnamese audiences, South Korea continued to conquer the broader Vietnamese market. As of December 2014, South Korea has been Vietnam’s biggest investor, with US$37.23 billion of foreign direct investment in 4,110 projects throughout the country. 

Overseas participants at the ongoing New Delhi World Book Fair are seeking to turn a new page beyond conventional agenda of strengthening business ties with India and striving to enhance cultural relations. 

The 2014 CPD Annual Review demonstrates that although public diplomacy is present in every region of the world, it is predominantly in the northern hemisphere. North America is ranked the most active region in public diplomacy, with the United States contributing the most. Asia (Asia Pacific, Southeast Asia and Central Asia combined) comes in second, and Europe is third, with almost the same presence as Asia. As expected, China, Japan, and South Korea take the lead as the major actors in Asia Pacific. India is also very active in PD in South Asia.

As part of the CPD Annual Review process, in January we highlighted some of the year’s key public diplomacy moments in our Top 10 List of the most notable stories from 2014.

Launched in 2013, the CPD Annual Review was developed to serve as a guide to understanding the global landscape of public diplomacy, its ebbs and flows, its triumphs and its shortcomings.

As part of continued efforts to normalize diplomatic relations between South Korea and Cuba, the governments of the two countries have agreed to work on setting up a cultural-exchange channel.