Cultural Diplomacy: Going Beyond the Cool?

This week in public diplomacy, we looked at how culture is being used to redefine the 'coolness' of countries through gastrodiplomacy, music, art, and fashion. In the two Koreas, efforts are underway to draw tourism and build soft power (albeit under very different circumstances and results).  In Japan, local ramen aficionados fear that a major gastronomic export might jump the shark as the U.S. turns to a trusted soft power tool: music.


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