The progressive utilization of this kind of soft power...will be a fast track pass to engage with masses of young people all over the world based upon what they are truly interested in.Governmental cultural diplomacy can sometimes come off as forced or out-of-touch, but K-pop is an authentic reflection and spectacle of youth culture that is impressively close to the pulse of the "global cool."

The single most important requisite to Korea’s success in attracting foreign investors is nation branding, pure and simple. The planet serves as a global display case.

Seoul is exploring whether the Korean Wave culture that has captured the hearts and minds of the young generation across the globe, Asia in particular, could be the newest powerful diplomatic tool in community building within East Asia.

Hallyu or the Korean Wave, which refers to the fast-growing popularity of Korean entertainment and culture through TV dramas, movies, pop music and food around the world, particularly in Japan, China and Southeast Asia, could be a valuable soft-power asset to improve better understanding of Korea and its national brand value.

With Taiwan’s visibility around the world sometimes limited due to its special relationship with mainland China, making good use of its soft power, particularly in the cultural and creative sector, is crucial to increasing the country’s exposure and influence.

Recognised by the Korean Ministry of Foreign Affairs &Trade, the Charity has instituted an Academy and pursues cultural diplomacy with the aim of giving and sharing love, especially with the less privileged in Korea and around the world.

Simon Anholt, a member of the U.K. Government’s Public Diplomacy Board...said Korea was showing significant progress in national branding after realizing that branding is not about trying to force people to buy its new self-image, but to show the world it is willing and has changed.