Based on a real event, the film retells how South and North Korea formed a unified national sports team for the 41st world table tennis championships held in Chiba, near Tokyo in 1991...The film reminds of the "ping pong diplomacy" in the early 1970s, which saw the exchange of table tennis players between the United States and the People's Republic of China.

Officials said the 40 American college students from across the nation will serve as a "public face" for the U.S. as it seeks to promote people-to-people exchanges with visitors during the Expo.

The “pop-up” restaurant trend – in which restaurant owners let their establishments be taken over by amateur chefs for a night – that has been thriving in the U.S. and Europe for a couple of years reached Seoul this past weekend, when two expat food bloggers crafted a “Korean Food Reimagined” menu for their readers.

Building China into a socialist country with strong cultural influences is a core principle... In order to achieve this goal, we must understand how best to enhance China's soft power and introduce the Chinese culture to the rest of the world. Take the book publishing industry as an example.

As the Korean wave sweeps over Asia and the rest of the world, there is a growing audience for all things Korean. There are already dozens of K-pop sites, allkpop has 75 million views a month, but koreaBANG has a harder news edge.

...From the perspective of ASEAN, Korea has become a strategically important, economically crucial, and culturally rich partner. Korea’s soft power seems to make its impact felt everywhere in Southeast Asia. It fosters an atmosphere favorable for various exchanges between Korea and ASEAN....

Kung fu, pandas or Peking Opera are what one would commonly associate with China - but they are also vital cogs in a massive "soft power" exercise that China hopes will give it more global voice and an image makeover. It is also proving to be a tough challenge for policymakers, as the growth of the country's "soft power" has not been in tandem with that of its "hard power".

This has been the study tour of follow up questions, so why not writing a follow up post? After hypothesizing about the role that governmental action might have played in the Korean creative brand, why not comment on what we learnt about their future plans?