sports diplomacy

Football’s global centre of gravity is shifting eastwards as countries in Asia strategically focus on the sport’s development. As I’ve previously noted, in this Football 3.0 Qatar and China are playing an essential role in the sport’s ‘Asianisation’. For several years, Qatar stood alone in its ambitious, lavishly resourced pursuit of football success (most potently symbolised by the 2022 World Cup). 

Assembled informally a few months ago by a handful of baseball-loving friends in Philadelphia's suburbs, predominantly Lower Merion, this self-funded team is set to embark on a goodwill sports trip to Cuba. [...] [T]hey want to be citizen-ambassadors at a time when President-elect Donald Trump has threatened to end the U.S.-Cuba rapprochement begun two years ago under President Obama, and the recent death of Fidel Castro has ratcheted up the political uncertainty in the island nation.

Hockey, the sport that periodically pauses play to allow players to fight, is now helping foster diplomatic and business relations between Canada and China. In its preparations to host the 2022 Winter Olympics, China has asked for Canada’s assistance to help strengthen the country’s hockey culture and its hockey capabilities.

Barely a month after power forward Palpreet Singh Brar was picked up for the NBA Developmental League in the players draft for the Long Island Nets, the premier basketball league in the world has decided to launch an elite academy in India. [...] The 24 candidates will be closely working with coaches from coaches from the NBA, with an Indian coach standing alongside him.

Once again, the NFL is thinking global. On Monday night, the Houston Texans and Oakland Raiders meet for a game in Mexico City at Estadio Azteca. The game comes a little more than 11 years after the league had its first regular season game outside of the United States, which also took place in Mexico City [...] But it also comes at a time when relations between the two countries, and U.S. relationships with many other foreign leaders, is uncertain.

In continuation of its activities to break gender barriers and promote female soccer in Liberia, the Monrovia Football Academy (MFA) and the U.S. Embassy Monrovia has announced that the Coach of the U.S Women’s National Team, Jill Ellis, accompanied by her team’s goalkeeper, Ashlyn Harris, will be visiting the MFA from November 29 – December 2.

November 2, 2016

The 21st century, however, belongs to Football 3.0 (the Asian era). Over the last decade, football has been in the midst of a shift eastwards. Countries including Qatar and states of the United Arab Emirates have built extensive sponsorship portfolios in the West, acquired overseas clubs, and successfully bid to host international tournaments. More recently, China has increased the pace of world football’s ‘Asianisation’.

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