sports diplomacy

August 15, 2016

Now that I have been elected Governor of Tokyo, which will host the 2020 Games, I am quickly preparing myself and my team for the grueling tests of management that lie ahead of us. In particular, we must become world-class cost-control accountants, so that the Games are a success not just for the athletes, but also for the citizens of Tokyo and all Japanese. We want to take pride in our Games, and we cannot do that if we hobble future generations with debt.

August 14, 2016

Sports are for fun. However, behind the fun lies the power that can unite people. Sports teach an individual to be responsible and discipline. The good principles of sports spread a good message to people who watch sports. Sports are more than a recreational activity, both to those who play and those who watch.

Sports diplomacy is one of the few available ways North Korea is able to pursue public affairs diplomacy. In fact, Hong was photographed embracing American gymnast and current Olympic gold medalist Simone Biles during an international competition in 2014.

PD News headlines explore the Olympics Games as a vehicle for public diplomacy. 

Samsung Official TVC: 'The Anthem' - Rio 2016 Olympic Games

A new ad campaign from Samsung is breaking down geographic borders to create a universal anthem for humanity. 

From yesterday, the 10th edition of the East African Military Games are underway in Kigali under the theme 'One people, one destiny'. The Military Games and Cultural Events bring together over 500 soldiers from EAC member states to compete in a wide range sporting events and cultural shows. [...] The objective of the Military Games is to contribute in building confidence, friendship, cooperation 

There was a rare moment of inter-Korean friendship captured at the Olympics in Rio de Janeiro when North and South Korean athletes took a selfie together.[...] The photo has gone somewhat viral on the Internet and is being roundly praised for embracing the Olympic goals of building peace and understanding. 

This pattern was seen after the Second World War too, with the most notable example being of Tokyo hosting the 1964 Olympics to shed Japan of its militaristic past. In fact, one of the first major actions of post-apartheid South Africa under Nelson Mandela was to host the Rugby Union World Cup in 1995. [...] The success of it — South Africa became the champions — and the improved image of the country convinced Mandela to lend support for the FIFA World Cup bid.

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