sports diplomacy

Wouldn’t it be great if your government owned the English name of your country on Twitter? You could proudly @mention your country or support your national team with a tweet. Today all English-language country names have been registered on Twitter; however, only 23 governments and state tourism boards have secured their English-language country name on Twitter, up from only nine, four years ago.

"I believe in sports as a true means of bringing countries and peoples closer. This is one of the most important segments of people-to-people diplomacy," he said. "You influence countries not by invading your neighbors but because of your soap operas, songs, sports and culture. This is what people now call soft power. This is as important as military power and much more lasting."

The Phoenix Suns will play successive games against the Dallas Mavericks and San Antonio Spurs in Mexico City on Jan. 12 and 14, marking an expansion of the NBA’s effort to spread the game globally. The games, between three teams in states neighboring Mexico, will mark the first time the NBA has played more than one contest during the same season in the neighboring country since the league began playing there 25 years ago. 

Sports, politics and nationbranding in Kosovo's bid for IOC membership. 

From July 10-13, Mongolia celebrated the annual Naadam festival. The festivities consist of a number of national ceremonies, concerts, and, most notably, sporting competitions—including those for the “three manly sports” of wrestling, horseracing, and archery. Many other side events, such as shegai, a game involving flicking sheep anklebones, and a variety of carnival games are also popular on the holiday.

Anna Velikaya's take on Russia's athletic diplomacy.

The U.S.-Polish relationship is buttressed by our peoples’ centuries-long pursuit of liberty and freedom--values that unite us as we strive together to create a Europe whole, free, and at peace. [...] Almost 10 million Americans today claim Polish ancestry, providing unwavering support for close U.S.-Poland relations.  The Polish-U.S. Fulbright Commission has funded more than 1,900 Poles and 1,000 American exchanges over its 60-year history. 

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