sports diplomacy

PD News headlines explore the Olympics Games as a vehicle for public diplomacy.
A new ad campaign from Samsung is breaking down geographic borders to create a universal anthem for humanity.
From yesterday, the 10th edition of the East African Military Games are underway in Kigali under the theme 'One people, one destiny'. The Military Games and Cultural Events bring together over 500 soldiers from EAC member states to compete in a wide range sporting events and cultural shows. [...] The objective of the Military Games is to contribute in building confidence, friendship, cooperation
There was a rare moment of inter-Korean friendship captured at the Olympics in Rio de Janeiro when North and South Korean athletes took a selfie together.[...] The photo has gone somewhat viral on the Internet and is being roundly praised for embracing the Olympic goals of building peace and understanding.
This pattern was seen after the Second World War too, with the most notable example being of Tokyo hosting the 1964 Olympics to shed Japan of its militaristic past. In fact, one of the first major actions of post-apartheid South Africa under Nelson Mandela was to host the Rugby Union World Cup in 1995. [...] The success of it — South Africa became the champions — and the improved image of the country convinced Mandela to lend support for the FIFA World Cup bid.

The public diplomacy potential of the Olympic Games.
Judo cannot change the world, but it can help create the community, empathy and understanding needed to begin the process toward greater social justice and equality. So, when you are watching the Rio Olympics this month, be sure to cheer on Kayla Harrison, the only American to earn an Olympic gold medal in Judo. Afterward, check out your local dojo. It is truly never too late to learn more about yourself and your community.
The Olympics brings together athletes from countries with vastly different attitudes and laws for LGBT people. The event has in recent years become a site for diplomacy around global LGBT rights. The increasing number of athletes who are comfortable publicly discussing their sexuality is an indication of how successful that campaign has been.