Public Diplomacy at the Olympics

While all roads may lead to Rome, all headlines in this week’s PD News roundup were off to Rio de Janeiro. With the 2016 Olympic Games scheduled to open today in Brazil, news coverage explored the nation-branding and soft power benefits of hosting the “world’s biggest sporting event,” as well as the public diplomacy impact of welcoming the world’s first refugee Olympic team.

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Composite photograph with background image by Geraint Rowland | CC BY-NC 2.0 and Olympic rings from Wikimedia Commons.  


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