sports diplomacy

Muhammad Ali, the American three-time world heavyweight boxing champion, whose death at the age of 74 was announced by his family on Saturday, will be remembered as a superstar in the ring – but also as cultural icon who touched the hearts of people around the world – including China. Ali made two important visits to the mainland during this lifetime, which effectively helped to end the Communist Party’s two-decade-long ban on the sport of boxing.

Ten refugee athletes will act as a symbol of hope for refugees worldwide and bring global attention to the magnitude of the refugee crisis when they take part in the Olympic Games Rio 2016 this summer. The athletes will compete for the Refugee Olympic Team (ROT) – the first of its kind – and march with the Olympic flag immediately before host nation Brazil at the Opening Ceremony. 

From diplomatic spouses to citizen ambassadors, headlines look at the people behind public diplomacy. 

When Duke head coach Robbie Church found out via email in late March that his team had been invited to Beijing for the seventh annual Consultation on People-to-People Exchange, he was not sure the Blue Devils would be able to participate. [...] But with the opportunity to be the first college women's soccer program involved in the conference—which brings political representatives from both countries together—Church quickly realized the chance was too unique to pass up.

My experiences in Ethiopia have been, in a word, wonderful. I quickly discovered I share a common thread with the majority of the people here:  that of our national pride and a love for the beautiful game of soccer (futbol). I have oft said the game of futbol shrinks the world; it is a common language spoken in just about every corner. This has been no different in Ethiopia.

Since we do not have the money to compete with China and with the strong nations of Asia, we must use "football diplomacy" with our European and Latin America will be more than willing to help the Philippines to hold its own in the football arena of Asia.

Held at the African Union headquarters on 19 and 20 May, this is the latest in a series of such seminars as FIFA works to implement a global licensing system, [...] “Through these seminars, we are seeking to extend our club licensing initiatives by sharing best practices with the goal of improving the standards of professional football and developing the game on the African continent. These efforts are at the heart of FIFA’s mission.”

NZ Rugby and brand experience company Discovery Partners are planning to open an All Blacks Experience tourism attraction in Auckland’s Viaduct Harbour by late 2017 in a 50:50 joint venture. The immersive, interactive tour will feature the rugby team and help promote New Zealand, said Discovery Partners regional director Chris Atkinson.

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