“The challenges of a changing world and the needs of the American people demand that our foreign policy community -- as Steve Jobs put it -- think different,” Clinton said. “We have to position ourselves to lead in a world where security is shaped in boardrooms and on trading floors, as well as on battlefields,” she said.

Officially, the ‘i’ stood for “Internet”. To many, it also represented the product’s focus as a personal device — ‘i’ for “individual”. The ‘i’ can also stand for innovative, iconoclastic and ‘insanely great’, a favourite phrase of Jobs’ to describe his products. And, we might add: impatient, impetuous and irreverent. All attributes that made Jobs a culture-changing force, and a fine example of American soft power in action.