Beijing isn’t the only government talking about projecting “soft power” these days. TECO head Raymond Wang, Taiwan’s top representative in Manila, told the gathering that through international humanitarian efforts, particularly since Ma Ying-jeou became Taiwan’s president in 2008, “the promotion of soft power has become one of the major policies” of their government.

President Ma Ying-jeou returns to Taiwan today after concluding his first Africa visit to three diplomatic allies, where he downgraded his state visits

President Ma Ying-jeou has successfully added a new dimension to his state visit to African allies with “sport diplomacy” that will further cement bilateral relationships..While in The Gambia, President Ma faced down another sports challenge...leading Taiwan past The Gambia 4-3 in a soccer penalty kick shootout at a local junior high school built with financial aid from Taiwan.

Taiwan's soft power has also benefitted the tourism industry, the bureau said, adding that the popularity of Taiwanese movies such as "You Are the Apple of My Eye" and the annual lantern festivals might have contributed to the increasing travel interest in Taiwan.

Japan is known to use cherry trees as a gesture of goodwill, and in Washington DC, one beneficiary of Tokyo's flower power diplomacy, the blossom season is an annual party highlight. But in Taiwan, it is more than that.

In the latest triumph of Japanese soft power in its former colony, tens of thousands of Taiwanese have taken up planting cherry trees to revel in their colourful bloom for a few precious moments each spring - just like in Japan.

The CCP recently called for extra efforts to get Taiwan's youth into the China boat... In droves of surveys, the island's youth has stubbornly said they feel more Taiwanese than Chinese, and that Japan but not China is their favorite country. They say they would only consider moving to China to make more money, not because they think it's trendy or cool.

Ma’s push to reposition Taiwan on the international stage as a peacemaker... “We are trying to deliver on this goal by utilizing our soft power assets in a variety of fields spanning humanitarian aid and cultural exchanges, and as a creator of business opportunities and high-tech devices.”