tara sonenshine

Public diplomacy is about communicating—including lessons learned. So here are a few lessons I have learned from serving in high level positions in government: 1. The first is about idealism vs. realism—how to blend them. You come into government very idealistic and you go home very realistic. But the truth is that the first and last lesson I keep learning is about BLENDING BOTH—meaning that you have to blend ideals and aspirations with what is doable.

I was proud to be an American last night and honored to say a few words about Ambassador Thomas Pickering on the occasion of his delivering the Third Annual Walter Roberts Lecture at GW’s School of Media and Public Affairs which houses the Institute for Public Diplomacy and Global Communication. It was Ambassador Pickering’s birthday and he was in fine form as he answered tough questions from Frank Sesno director of the School of Media and Public Affairs.

Recently, I read a fascinating speech by Donald M. Bishop, President of the Public Diplomacy Council. He led U.S. public diplomacy in Bangladesh, Nigeria, China, and Afghanistan. He is a trainer, speaker, and mentor in public diplomacy and communication. He also speaks on history and leadership. His remarks are bold and insightful. I found myself agreeing with many of his individual points – but I take issue with the overall, rather dire view and negative view, that America’s public diplomacy is weak, lacks direction, and increasingly focuses on feel good issues.

If you want to change the world, invest in a girl. Today marks the second anniversary of International Day of the Girl, instituted by the United Nations General Assembly to promote the rights of girls, highlight the unique challenges they face around the world, and reaffirm a global commitment to protect and empower them. Given worldwide violence, extremism, poverty, and injustice, we cannot afford to cast aside the contributions that 850 million girls can make to build a safer, more prosperous, and equitable world.

All this excitement over recent Russian public diplomacy on Syria is a bit odd to those of us who have been following that diplomacy strategy for over a decade. That Vladimir Putin chose to write an op-ed in The New York Times this week is not at all shocking. It is part of a broader pattern of Russian outreach that began in 2001.

News has broken that the new nominee for the Under Secretary for Public Diplomacy and Public Affairs at the State Department will be Richard Stengel, who is leaving his position as Editor of Time Magazine. If confirmed, he will be the 8th Under Secretary since the creation of the position in 1999. Stengel will be replacing Tara Sonenshine, who left the R Office this June.

Richard Stengel, the managing editor of Time magazine, is leaving to become under secretary of state for public diplomacy and public affairs at the State Department, according to people familiar with the appointment. Mr. Stengel replaces Tara Sonenshine, who held the post with Secretaries of State Hillary Rodham Clinton and John Kerry before leaving in July.

September brings a change in seasons and a chance to remember. A dozen years have passed since the day the twin towers fell, but we never look at a bright-blue, clear September sky quite the same way, and certainly each September 11 anniversary gives us pause. With so much global agony, including conflict in Syria and throughout the Middle East, this is a good time to remind ourselves about the value of our diplomacy, particularly public diplomacy, and to remember those working overseas so that we can feel secure at home.

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