Currently, multi-polarity is emerging as a new world order due to the growing influence of state and non-state actors at national, regional and international level. [...] Therefore, West is viewing BRICS as a competitor to its status-quo. The yardstick on which west is gauging BRICS as a threat is composed of both power factors; Hard Power and Soft power.

Faiza A. el-Naga noted that the recent Ethiopian Public Diplomacy Delegation’s visit to Cairo was a complete success. Faiza Abou el-Naga further suggested both countries needed to tap more potential areas of cooperation incuding investment and trade.

The recent violence along the Line of Control (LoC) between India and Pakistan in Kashmir threatens confrontation yet again between the two nuclear armed neighbors. It also underscores the need to rescue the fragile Track II process from irrelevance, because ultimately it is through genuine people-to-people exchange that long-term peace between the two nations is possible.