Given the financial fiasco in the EU in the past two years, EU partisans now seem to be significantly overrating the appeal of membership to prospective candidate nations. Yet that message does not appear to have penetrated the thinking of either Western political leaders or pundits in the policy community.The EU is still the great brass ring of European politics, but it is now a tarnished brass ring.

Wary of Pakistan, Indian officials have always said they want to focus on what they like to call “soft power” – economic aid and trade. The two leaders also agreed to closer co-operation in the strategically key sectors of oil and gas exploration, mining and infrastructure development, pledging to use India’s growing economic clout to foster trade and investment flows.

The U.S. and Thailand should expand their relationship to fully enable a new era of security cooperation, trade, promotion of shared values, and public diplomacy cooperation, building on the U.S. embassy’s role as a nexus for regional relations.

Despite China’s considerable economic influence, however, China has largely been unable to project its soft power into the region, as it has been unable to do in many areas of the world – if indeed it wants to.

All over the world, China is using its powers of persuasion — through its products, its potent economy, an increasingly sophisticated diplomatic service and the appeal of its culture — to win over consumers and make it easier for Chinese companies to enter vital markets...

Therefore,...as some observers have predicted, that Angola would fall under greater Chinese control. While China has gained an impressive economic presence in Angola, its political and diplomatic influence is growing weaker by the day, and its soft power is rather weak.

"The government does not trust the Foreign Service, does not understand public diplomacy and is only belatedly awakening to the re-emergence of the Asia-Pacific as the centre of the global political economy," said Copeland, now a fellow at both the University of Toronto's Munk School of Global Affairs and the University of Southern California's Center on Public Diplomacy.

“This is a great platform to showcase Taiwan’s soft power,” Tony K. M. Chang, Taiwan Design Center CEO, said Aug. 16. “Through the event, we hope to connect Taiwan’s design proficiency to the international community, as well as helping industries understand the importance of design and how it can enhance product value.