Part of Israel's strategy is an attempt to decouple our relations with other countries from our conflict with the Palestinians. Israel is signing agreements for academic exchanges and joint research with many nations, and has been accepted as a new member of CERN, the OECD of the scientific world.

Part of the plan is to hire nationals of the target markets with right skills and networks to head the charm offensive instead of sending Kenyans with little or no connections...he move not only marks a major shift in the country’s diplomatic positioning but also makes a significant departure from the way Kenya has traditionally staffed its embassies and high commissions abroad.

Clegg’s visit was part of what British officials described as a “year-long charm offensive”. In this, he was successful, becoming the first British politician to address the Mexican senate, which he did in Spanish. He went on to ha{il} a new “axis of openness” and renewed ‘multilateral liberal interventionism’ in international affairs.

In its quest for resources and business opportunities, China needs to have influence in many countries. Increasingly, Beijing uses a sophisticated charm offensive, presenting an image of a modern and dynamic China — a strategy often called "soft power."

Germany and China are planning a big expansion of joint research and investment in green technologies, including production of electric cars in China and development of carbon-capture systems. A series of business and inter-governmental agreements were signed between the world’s two largest exporters in Berlin on Tuesday.

Chinese Premier Wen Jiabao today said China may give Europe “a helping hand” with its current debt crisis – but warned in uncharacteristic tones for a second successive day against European officials and media that “meddle” in China’s affairs. Mr. Wen ended a goodwill jaunt through Europe that is partly intended to put a better face on China, experts say.

Bollywood and cricket will blend with diplomacy when the prime ministers of India and New Zealand hold talks Tuesday to push a free trade area pact. Egging them on to do more business will be Stephen Fleming, the Kiwi cricket icon who is the coach for the IPL-winning Chennai Super Kings.

Senior officials from the Economic Community of West African States (ECOWAS) begin talks in China this week to find investors in agriculture, industry and roads and other physical infrastructure. Some groups have expressed concern that increased investment will only benefit the Asian giants and African elites.