For China to trust the US, American elites indicated that it is necessary to enhance communication, understand cultural differences, and improve fair trade, the trade deficit and diplomatic cooperation. Similarly, Chinese elites urged communication and cooperation, non-interference in Chinese internal matters, reduced political posturing, and respecting and understanding China.

The attractiveness of European culture constitutes a formidable component of the EU's soft power in China. The EU could increase its soft power by further building trust and reducing perceptions of European aggressiveness.