Turkish TV series, such as the hugely popular ‘Magnificent Century’ and ‘Forbidden Love,’ are breaking viewer records in the Middle Eastern and North African countries, bringing in much-needed foreign currency while raising Turkey’s clout in the region through the promotion of the Turkish lifestyle.

The long-introverted political outlook of Turkey was transformed by economic growth that allowed its soft power to expand beyond national boundaries. An import substitution economy gave way to an export growth economy that opened Turkey to the world.

Kashram agreed with Salih in saying that Turkey established only government-to-government relations within MENA; it does not use public diplomacy channels -- which function to influence public opinion in other countries via visual and print media -- but recent movements in the Arab world have required Turkey to create these ties with Arab society in the end.

Washington realizes that Turkey has greater influence in the transformation efforts of the people in the region due to its soft power.... The outcome of this is now becoming visible with Turkey’s growing influence and its changing perception and image in the US.

Increasing diplomatic and economic relations between Turkey and Serbia in recent years have boosted Turkey’s positive image within Serbian society, making the cultural similarities between two nations more visible.

Perhaps it arrived too early for Turkey, which was following a soft power strategy of "zero problems with neighbors", accompanied by a restless army of exporters. Visa restrictions were lifted, trade boomed, and millions of tourists including the citizens of Iran and Syria poured into Turkey to see the places where popular Turkish TV series were shot.

Aid's limited impact on public opinion usually applies even when the aid is specifically focused on winning converts. Aid is likely to be a more effective foreign policy tool when it comes to persuading governments to do things that lack popular support. Creating that popular support in the first place is much harder.

Turkey’s public diplomacy has gained increasing prominence in the news over the past month, even in the weeks prior to the earthquake that hit Eastern Turkey. Changes in the political landscape have resulted in significant changes to Turkey’s international standing in the world. The theme that dominated news from Turkey’s Today’s Zaman throughout the month of October was this Muslim-majority nation with a secular democratic government and a vibrant Islamic culture.