The world famous Harlem Globetrotters hope to inspire youth during their tour of the UAE. The Harlem Globetrotters, who combine basketball with entertainment, will perform over three days in Dubai and Abu Dhabi... "Nothing means more to us than inspiring the youth around the world to chase their dreams and follow a positive path in life."

Designing a logo for a new company is never easy but branding a nation is even harder. Which is why the government's plan to create a UAE national logo is creating huge debate among the nation's most prominent design experts because like anything in life, whether or not you like a design is entirely subjective.

Organized by Dubai Women Establishment (DWE), in collaboration with Women 4 Sustainable Growth and MiL Institute, the Women Leadership Exchange Program is an innovative project created to facilitate knowledge sharing on methods for sustainable and participatory leadership.

In the MENA region, the UAE reigns supreme in the latest Country Brand Index, up from third place last year to hold the top slot, ahead of Israel and Egypt, but it owes its 25th place overall out of the 113 countries surveyed to a blend of positive attributes.

The North Atlantic Treaty Organisation has stressed the importance of partnership with the United Arab Emirates under the “Istanbul Cooperation Initiative ”...Nicola De Santis, Nato Public Diplomacy Division Coordinator, expressed the alliance’s appreciation for the UAE and its political leadership for their fruitful cooperation.

The formidable soft power of the UAE was on display this week in Libya when Etihad Airways' inaugural flight from Abu Dhabi to Tripoli was accompanied by a large delegation of government officials and businessmen.

Sharjah has opened its doors to national and international media, and pledged to offer real-time responses to incidents and inquires for information about incidents taking place in the emirate. The Sharjah Media Centre will facilitate the flow of information and news from different departments in the emirate to local and international media.

Pakistan’s Ambassador to the UAE Jamil Ahmed Khan has emphasised the need for pursuing economic diplomacy to benefit from the international opportunities available to Pakistan in the field of economy and trade.