Creating a strategic communications plan for Ukraine was a hot topic at the 5th annual Tiger Conference, organized by the Kyiv Post on Nov. 29 in Kyiv. Communications experts discussed how the nation can go from zero to an internationally recognized brand by asserting clear and positive message about its identity, history and values.

Lithuanian troops are teaching their British counterparts how to identify and fight Russia propaganda as part of an ongoing attempt to fight the country’s attempts to influence public opinion. Officers from the Baltic state – which is said to be at the front line of Russia’s “soft power” war in Europe – shared their experiences with the 77th Brigade, a new British Army unit set up to deal with information warfare. 

We’ll get a view of our presidential election from journalists and academics from Ukraine and Georgia and from a journalism professor here in the U.S. We’ll talk about media independence and bias; how Mr. Trump and Secretary Clinton are viewed in eastern Europe; how the debate about Russian president Vladimir Putin is playing in Georgia and Ukraine and elsewhere.

Kateryna Smahliy, the director of the Kennan Institute in Ukraine and a moderator on one of the panels at the World Communication Forum Davos in Kyiv. Kateryna Smahliy reveals to the UT correspondent about the country's image abroad in the context of Ukraine's cultural diplomacy and a win-win strategy as a response to conflicts, which is the leading topic of the upcoming Conference.