The ROC government has long faced an array of seemingly insurmountable obstacles as it goes about its business in a world increasingly shaped by the forces of globalization. But these have been largely overcome through the use of soft power, which can be defined as a country’s ability to influence events through persuasion and attraction as opposed to military of financial coercion.

Colin Riodan, vice-chancellor of the University of Essex and chair of the UK Higher Education International and Europe Unit, said this was a “recognition that universities are a key element of soft power” and that they have an important role to play in diplomacy and promoting foreign trade.

In an era of declining military spending, when the Western world moves away from expensive boots on the ground and surgical strikes, and towards working with domestic political movements and UN-led peace-keeping missions, the less-costly “soft power” first championed by Mackay, which measures success not in body bags but in friends won and peaces kept, is the new military zeitgeist.

Neil MacGregor, the director of the British Museum (BM), flew to Saudi Arabia, his first visit to the heart of the Islamic world...Mr MacGregor and Venetia Porter, the BM’s keeper of Islamic art, spoke to the chairman of the Saudi Commission for Tourism and Antiquities...

As a Nepali diplomat who pushed 'cultural diplomacy' during my assignments in the US and UK I felt I was just continuing on with my work, making musical connections with a Nepal of 50 years ago.What was surprising to me was how the volunteers still remembered the songs...

Cultural diplomacy, or the more pejorative alternative – cultural imperialism, has become important player in global events. Cultural diplomacy may be seen as a tenet of international relations. It is one of the ‘soft’ aspects of state interactions. This is dissimilar to the ‘hard’ items of statutes, treaties, blocks, pacts, multilateral bodies and the military.

How does culture sell a nation? Monocle and the V&A host a lively discussion on museums as soft-power ambassadors, with panellists including nation branding expert Simon Anholt, the senior French heritage curator Lurence de Cars and the Minister of State at the UK's Foreign and Commonwealth Office.

...of course an important part of diplomacy is public diplomacy, so that is how our country internationally connects with ordinary people,” he said.... He noted there were lots of ways for the British government to connect with local citizens, but the most important way was online with the use of blogs and social networking sites Facebook and Twitter.