The Brookings Institution's report on its proposed USA-World Trust has unleashed a predictable torrent of criticism from the public diplomacy community. To be sure, not all of the commentary has been negative, but much of it has been. The critics are rehashing many of the same tired arguments that have been used to kill any ideas to deal with today's public diplomacy realities.

Worldcasting noted last week the need for that "vision" thing to be injected into America's international broadcasts. It should be the first order of business for those who oversee America's non-military TV and radio programs abroad. Instead, the attention these days is diverted to intramural turf battles that accomplish little to advance U.S. efforts to communicate with international publics.