Country branding is the process of building (and managing) the way a country is perceived by the rest of the world. It is an important component to national development given its effect on global trade, investments, tourism and diplomacy. It also has a profound influence on our sense of identity and national pride.
 

ometimes immigrant chefs can’t obtain favorite ingredients in their new home so they look for substitutes. Or they discover in America new types of food and improvise. Often their creations introduce other Americans to their native cuisines. And sometimes chefs adapt their favorites to appeal to the tastes of their new countrymen.

“Our U.S. government can’t be everywhere at every moment,” said Jennifer Clinton, president of Global Ties U.S. “We must continue to find ways to leverage the citizenry to build the bridges that lead to increased security, economic development, economic ties and cultural ties.”

The Center for Public Diplomacy at the USC Annenberg School for Communication and Journalism hosted a panel Tuesday to discuss the possibilities for transformation in the relationship between the United States and Mexico based on the result of the 2016 U.S. presidential election.