Politicians, senior managers and PR experts listened to dozens of leading speakers at the conference. The main aim – to discuss the future role of communications in promoting brands , exchanging of ideas, strengthening civil society and even saving your reputation!

The exhibit, which opened on Aug. 29, is a part of Past Forward, a cultural diplomacy program that brings Emirati artwork and artists to the United States. The exhibition, organized by Meridian International Center and the Embassy of the UAE, tells the story of the UAE’s rich history, culture and rapid development through the works of 25 notable artists.

It’s great publicity for the zoo, but it’s also great publicity for China, where these pandas come from, “on loan.” But how often do you read about how much the U.S. is paying for this Chinese public diplomacy bonanza?

On Friday, a new production of “Iftah Ya Simsim,” the Arabic cousin of “Sesame Street” that ended in 1990, will have its premiere on nine channels across the Gulf Cooperation Council countries of the Persian Gulf. The show, like its United States counterpart, aims to use entertainment to set an example for children on issues like obesity and literacy.