Like listening to rock music in the 1960s, interest in such a uniquely American import marked the young skaters as socially suspicious, and sometimes for rough treatment by police and arrest, though their experiences were perhaps not all that different from confrontations between U.S. skaters and civic authorities concerned about the destruction of public property.

In May 2010, when the Washington Post Company put Newsweek up for sale, it called for bids from interested parties. One surprising entry into the race was Southern Media Group, a Chinese media conglomerate that publishes the relatively liberal newspaper Southern Weekly, among other products. I was a Beijing correspondent for Newsweek at the time, and I remember several Chinese people asking me, with a mixture of pride and apprehension, whether I thought Southern Media Group had a chance. Unsurprisingly, the answer was no.

This year, the YES alumni in Pakistan are working to help over 1,000 Pakistani people in 10 different cities over the course of a month. The alumni are working to provide these 1,000 people with ration packages for the month. This event is taking place over the Muslim holy month of Ramadan and is divided into three phases. The first phase is fund raising and distribution, the second phase is to work with orphanages and slums, and the third phase is the distribution of Eid gifts to sick children in hospitals in Pakistan.

I got into the public diplomacy game as a local hire as a Foreign Service National (FSN) working for the Israeli Foreign Ministry as a Press Officer for the Consulate General of Israel to the Southwest. As such, I have a deep appreciation for others who work as FSN for various foreign ministries and the U.S. Department of State.

These refugees don't know dunks, nor do they know why a 25-year-old NBA star, coming off his breakout season, would fly more than 8,000 miles and 24 hours, risk malaria, typhoid and yellow fever, just to hang bed nets in their mud huts for the anti-malaria program Nothing But Nets. On his vacation. "Man, for a huge American sports star," said Nothing But Nets director Chris Helfrich, "he sure doesn't act like it."