Sports diplomacy. This term typically brings to mind images of athletes in action, engaging young and old on their field of play, sharing not only their prowess in sport, but their cultures and values. In Zimbabwe, American soccer player-turned-administrator Jon McCullough gave new meaning to sports diplomacy, trading in cleats for loafers, jerseys for business suits, and playbooks for PowerPoint.

July brings us our nation's birthday, which allows us to reflect on the beginning of America's history...The State Department's request of $2.14 billion for the contributions to International Peacekeeping Activities account, and recover $322 million cut from public diplomacy in 2008.

Sports diplomacy builds on Secretary of State Hillary Rodham Clinton’s vision of “smart power.” It embraces the use of a full range of diplomatic tools, including sports, to bring individuals together in order to foster a greater understanding of societal norms and cultures.

Washington, especially Obama’s State Department, has a democracy problem. Too many see democracy promotion as a Bush-era priority, others see democracy as “cultural imperialism,” and still others see dangers, not opportunities.

In the 21st century, the democratization and diffusion of information is dissolving traditional barriers to power. People in every part of the world are clamoring to be heard and demanding a role in shaping their own future. This change is irreversible, unstoppable, and eminently desirable.

The President isn’t the only one engaging Americans on Twitter. On June 28, the notice went out from the State Department’s spokesman that Under Secretary for Public Diplomacy Judith McHale would field her first “Twitter Q & A” the following morning.

Powell said he remains convinced that the United States should use its political and economic influence, so-called soft power, instead of military might to achieve its goals. "We should use soft power as much as possible. But when hard power is necessary, we have to use it in the right way," he said.

When looking at the attitudes towards the United States in the Middle East, it is clear that we have not made a dent. Regrettably, the turnover at the U.S. State Department in public diplomacy has produced sporadic performance and a see-saw of differing priorities.