Two public diplomacy initiatives have emerged; one from the Bush administration; the other from America's private sector. Together they suggest a subtle maturation taking root in U.S. efforts to connect with publics abroad, although change is never easy.

The complementary roles of U.S. international broadcasting and U.S. public diplomacy

American journalists, writers, scholars, decision makers, and other experts tend to be confused about the relationship between international broadcasting and public diplomacy. For example, in article about President Bush's nomination of Karen Hughes to be under secretary of state for public diplomacy, Fred Kaplan wrote:

The State Department announced Thursday that figure skater Michelle Kwan would become a public diplomacy ambassador representing sports and U.S. values to the world. The 26-year-old five time world champion who vaulted onto the world figure skating stage at 15 is now a graduate student in political science and international relations at the University of Denver, alma mater of Secretary of State Condoleezza Rice. Kwan seems like a good safe choice to represent U.S. values in diversity and sports excellence.

Worldcasting noted last week the need for that "vision" thing to be injected into America's international broadcasts. It should be the first order of business for those who oversee America's non-military TV and radio programs abroad. Instead, the attention these days is diverted to intramural turf battles that accomplish little to advance U.S. efforts to communicate with international publics.

U.S. news media outlets were awash this morning in news about how Alberto Fernandez, a U.S. foreign service officer, described U.S. Iraq policy in less than flattering terms on a major Arab satellite nework. His controversial statement came during an interview program on Al Jazeera, where he admitted that United States policies in Iraq had showed "arrogance" and "stupidity."