CPD Faculty Fellow Corneliu Bjola explains how social media data can be used to conduct virality, signalling and contagion tests.

A man accepts the ALS Ice Bucket Challenge

CPD Blogger Di Wu breaks down why the Ice Bucket Challenge went viral.

A photo of a 4-year-old Syrian refugee in the desert and surrounded by humanitarian workers became a sensation online - as did the media covering it, after many questioned the narrative behind the photo. The picture sparked a storm of articles covering the story of a Syrian child crossing the desert alone.